Press Releases
Press releases
Within the framework of Coppa d’Oro, the event born to pay homage to the Coppa Piacentina, and now expected appointment for the City of Piacenza, is inserted this year “Europe, open air taste museum”, the three-year project promoted by Consorzio di Tutela di Salumi DOP Piacentini and co-financed by the European Union aimed at enhancing the delicatessen sector and promoting PDO-protected Piacenza cold cuts in Italy, Germany and France.
Great success at ANUGA for “Europe, open air taste museum”, the European Project promoted by the Consorzio di Tutela Salumi DOP Piacentini and co-financed by the European Union aimed at enhancing the delicatessen sector through the promotion of PDO-protected cured meats.
The 2019 edition of Anuga, the most important event in the world of Food & Beverage, opened today, Saturday 5 October, involving more than 7,400 exhibitors from more than 100 countries. In this exceptional world-wide context, there is “Europe, open air taste museum”, the European Project promoted by the Consorzio di Tutela Salumi DOP Piacentini aimed at enhancing PDO-branded products in the province of Piacenza. With a stand of great impact (Hall 5.2 - Stand C056) entirely dedicated to the three magnificent PDO, the Coppa Piacentina PDO, the Pancetta Piacentina PDO and the Salame Piacentino PDO, the goal is to communicate the values of a quality production certified, able to express all the uniqueness and excellence of a timeless tradition. "It is undoubtedly a source of great pride", says Antonio Grossetti, President of the Consorzio di Tutela Salumi DOP Piacentini, "to see our small consortium reality included in this so important and strongly active stage within a European Project that aims to increase the level of recognition of European quality brands to guarantee an informed consumption ". The thanks of the President are aimed primarily at the intense institutional activity carried out inside the stand by a team of Consortium representatives, who will introduce the three PDOs from Piacenza and present them to new international markets, enhancing the European brand, emblem and guarantor of undisputed quality. But that is not all. "Europe, open air taste museum" will also officially present itself to the international food and wine press with an exclusive dinner, organized by Sp Studio, the Executing Agency of the Project. Monday 7th October at the Radisson Blu Hotel in Cologne, a brand new menu, created by a prestigious chef, will pay tribute to the excellence of Piacenza delicatessen and "tell" to an audience of experts in the field that... Behind our PDO, there is always a great beauty! Colonia, 5th october 2019 ANUGA 2019 “Europe, open air taste museum” a Project by Consorzio di Tutela Salumi DOP Piacentini HALL 5.2 STAND C 056
“Europe, open air taste museum” makes its debut at the 2019 edition of Anuga, the world’s largest Food & Beverage event. This prestigious European project is promoted by the Consorzio di Tutela Salumi DOP Piacentini (Protection Consortium for PDO Cured Meat from Piacenza) and co-financed by the European Union. It aims to boost the delicatessen sector and promote Piacenza PDO cured meats in Italy, Germany and France.
In the evocative setting of Piazza Cavalli, on 6 and 7 the September takes palce “Piacenza è un mare di sapori”. It’s an important food and wine event organized by the Consorzio di Tutela Samuni DOP Piacentini, in which the best PDO and IGP products of the Emilia-Romagna region are combined with the best wines of the regional territory. A unique opportunity to discover and taste the food masterpieces of certified quality, the result of a timeless tradition. Europe, open air taste museum is part of this context. We talk about the three-year project promoted by the Consorzio di Tutela Salumi DOP Piacentini and co-financed by the European Union aimed at enhancing the delicatessen sector and promoting PDO-protected Piacenza cold cuts in the countries Italy, Germany and France. Two meetings will be scheduled in a dedicated room, in which the three PDO of Piacenza will be told by experts in the sector and taken to the tasting of the public to discover the essence of these undisputed food excellences. Enjoy, it’s DOP is the title of the two events in which the Director of the Consorzio di Tutela Salumi DOP Piacentini, Roberto Belli, will present the prestigious European Project to the public, which aims to strengthen consumers’ awareness and recognition of quality regimes of European Union and to encourage consumption. On Friday 6th September, at 5 pm, the Pancetta Piacentina PDO, the Coppa Piacentina PDO and the Salame Piacentino PDO will be the protagonists of the exclusive dishes created for the occasion by Michelin-starred chef Igles Corelli and expertly narrated by food technologist Alessandra Scansani. On Saturday 7 September, at 11 am, the butcher Fabrizio Mazzoni and food technologist Alessandra Scansani will pay tribute to the three PDO of Piacenza in a real journey to discover the unique and inimitable characteristics of the three food masterpieces with the PDO mark. Piacenza, 3 September 2019
From 5 to 9 October, the event, which for years has been confirmed as the most important meeting point of the reference sector, will also present the trends and everything that is important for the international trade public according to a calendar full of events. “EUROPE, OPEN AIR TASTE MUSEUM”, the prestigious European project promoted by the Consorzio di Tutela Salumi DOP Piacentini and co-financed by the European Union is part of this world-class context. The aim of the project is the enhancement of the delicatessen sector and the promotion of PDO protected Piacenza cold cuts in Italy, Germany and France. Pancetta Piacentina PDO, Coppa Piacentina PDO and Salame Piacentino PDO are the undisputed protagonists of an action aimed at strengthening consumers’ awareness and recognition of European Union quality regimes (pursuant to EU Reg. No. 1144/2014). The 3 PDO Piacentine are the custodians of values in which civilizations are reflected, just like museums. In this museum of taste in the open air the “values” to be protected are a territory, a tradition, a method of production, guaranteed by the high European standards and usable precisely “open air”. Anuga 2019 will be the setting in which to discover these excellent PDO products. The Great lady the Pancetta Piacentina PDO , delicate and distinctly sweet, of unparalleled meltness. A prized product with unique scents, the result of the work of skilled hands, expression of ancient art and renewed tradition. This product with soft and persuasive shapes, rolled and tied by hand, is characterized by the harmonious alternation of circular layers of bright red and pinkish white which make it a feast for the eyes and a delight for the palate. Sweet and refined, the Pancetta Piacentina PDO is an exceptional base of traditional local recipes and with its characteristic flavor is able to make each dish special. Her Majesty, the Coppa Piacentina PDO. It is characterized by its noble and refined taste, the result of ancient wisdom and of an artisan tradition. True expression of Piacentine culinary excellence, this product is born from the patient work of the producers who still follow step by step the ancient traditions of the butchers, handed down from generation to generation. The Coppa Piacentina PDO, with a delicately spiced aroma and unmistakable scent, is presented in all its sublime craftsmanship. The Salame Piacentino PDO, the Prince of Italian cured meats. A unique product, with unmistakable aromas and an authentic flavor that tells the ancient history of a territory where man’s hand has always made the difference. Each slice contains all the features of this masterpiece of Italian delicatessen. Bright red color and pinkish white fat lardons are distributed with balance making the slice compact when cut. A delicious fragrance, an appetizing taste with delicately sweet notes. The compact consistency and the unique aroma given by the skilful aging, make the Salame Piacentino PDO a gastronomic excellence of our territory, an enveloping and irresistible tasting experience, taste and flavor of a timeless tradition. The Consorzio di Tutela Salumi DOP Piacentini is the only one in Europe to simultaneously promote 3 PDOs of cured meats. To date, Piacenza is the only province in Europe to have obtained the recognition of 3 PDOs in the delicatessen sector. This testifies the role and importance of this activity in the Piacenza economy, the result of an ancient tradition. “In addition to being tasted our cured meats must also be told”. Anuga will be an opportunity to make and experience “Food Culture”, an experience in taste and history of a timeless tradition that offers unique emotions and gives life to real food masterpieces. Consorzio Salumi DOP Piacentini Hall 5.2 - Stand C056 9 August 2019
An extraordinary showcase of Emiliano Romagnola gastronomy that allows us to travel with taste and mind in the gourmet fields of the chefs. This is Al Meni, the circus market of flavors and things made with hands and heart. The event created by Massimo Bottura, the most famous Italian chef in the world, is held in Rimini in Piazzale Fellini from June 22nd to 23rd, and aims to enhance and preserve that enormous cultural heritage linked to the food that is still made with The Hands (Al Meni). The president of the Emilia-Romagna Region Stefano Bonaccini and the mayor of Rimini Andrea Gnassi were present at the kermesse which began with the inauguration under the enormous tent of the “circus 8 and a half” where the chefs’ show cooking were promptly taken: Davide di Fabio - Simone Tondo Tim Butler - Kim Mikkola - Evelyn Kim Raffaele Liuzzi - Bledar Kola Matteo Salbaroli - Tom Anglesea Luca Marchini - Colombe St Pierre Marco Cavallucci - Marie - Victorine Manoa In this open-air food university, the presence of PDO cured meats of Piacenza stands out. For this occasion, the Consorzio di Tutela Salumi DOP Piacentini has set up a tasting space where visitors and foreigners have been able to know and appreciate our three excellences. To them, the staff of the Consortium, has provided explanations on the distinctive characteristics of the Piacenza PDO cured meats. Piacenza is characterized by being the only territory in all Europe to be able to boast three PDOs in the delicatessen sector. The special recipe book has been particularly appreciated. It contains many recipes realized with the “Magnificent three PDO cured meats”. Even many people from Piacenza on holiday in Rimini, with great satisfaction and pride, exclaimed: “la nossa cupa a lè imbattibile” after visiting the stand. Mrs Carla, a DOC citizen of Piacenza, has been living in S. Arcangelo di Romagna for some years and is visibly satisfied for having found in Al Meni her “home” cure meats and she said “Piacenza cured meats are the best ever” to a Rimini visitor who intended to defend the cured meats of his territory. 22 June 2019
On Thursday 18 April 2019, on the Terrace of the Grande Albergo Roma in Piacenza, the Consorzio di Tutela Salumi DOP Piacentini, in the person of its President Antonio Grossetti and the Director Roberto Belli, illustrates the European Project “EUROPE, OPEN AIR TASTE MUSEUM”. Presented in the Call for Proposals 2018 “Call for proposals for simple programs - Promotion of agricultural products”, in accordance with Regulation (EU) no. 1144/2014 and financed by the European Commission, the Project has the objective of enhancing certified European quality productions in the delicatessen sector, increasing the level of recognition of European PDO quality brands and favoring their consumption. “Europe, open air taste museum”, launched in February 2019 and with a total duration of thirty-six months, aims to communicate the role of the European Union as guardian of food-related values and aims to use effective means of communicating with consumers, to contribute to consolidate their perception of being citizens and at the same time privileged users of a widespread museum of values and traditions enclosed in food such as Europe, of which the PDO mark is its emblem and seal. The execution of part of the three-year program is entrusted to the communication agency SP Studio s.r.l. of Piacenza, contractor of the tender issued by the Consortium for the awarding of a part of the information campaign and promotion of the Project. Patrizia Argenti, owner of Sp Studio S.r.l., will illustrate the activities of competence of the Agency, which will be carried out in accordance with the aims, methods and results expected from the community policy. Host of the conference will be Alex Revelli Sorini, gastrosopher and university professor of the history of Gastronomy at the San Raffaele University in Rome. Author of the philology of Italian gastronomy and essays on food and taste, journalist and popularizer, he will explain how “the PDO of Piacenza are the cured meats of Happiness”. Daniele De Leo, lecturer and agronomist specialized in the disclosure and animation of food and typical products, will act as host and moderator during the conference. At the end of the presentation, all the guests will be able to enjoy creative sandwiches by Daniele Reponi, a professor at the Italian Sandwich Academy. Daniele Reponi “both butcher and host” will interpret and exalt the three PDO of Piacenza. Piacenza, 18 April 2019
The Consorzio di Tutela Salumi DOP Piacentini presented in the Call for Proposals 2018 “Call for proposals for simple programs - Promotion of agricultural products”, a European project for the promotion of agri-food products, in compliance with Regulation (EU) n. 1144/2014 and funded by the European Commission, entitled “Europe, open air taste museum”. The project target is the enhancement of European quality production certified in the delicatessen sector, to increase the level of recognition of European quality labels (PDO) and promote their consumption. The Consortium’s main objective is the protection, promotion, enhancement and general care of the interests related to the Coppa Piacentina PDO, Pancetta Piacentina PDO and Salame Piacentino PDO, recognized as PDO productions in 1996, just four years after the publication of the first normative document on the subject (EC Reg. 2081 of 1992). “Europe, open air taste museum”, launched in February 2019 and with a total duration of thirty-six months, aims to enhance the delicatessen sector through the promotion of PDO- protected cured meats (the Consorzio di Tutela Salumi DOP Piacentini is the only one in Europe to simultaneously promote 3 PDOs of Salumi) in Italy, Germany and France. This is an important opportunity to strengthen the awareness and recognition of European Union quality schemes and increase the competitiveness and consumption of certain products, optimizing their image both inside and outside the Union. The “Europe, open air taste museum” project aims to communicate the role of the European Union as guardian of food-related values and PDO-branded products are part of Europe’s cultural heritage. The heart of the project is the planning of a strategic and studied communication that also visually wants to convey concepts such as luxury, exclusivity and refinement of PDO certified productions. Great importance will be given to the pursuit of activities aimed at education in taste and the recognition of quality indicators in the areas where Piacenza delicatessen products are not yet well known, to their valorization through well-structured projects. The highest quality and the best food safety standards in the world distinguish Italian productions. In implementing the Project, the Consorzio di Tutela Salumi DOP Piacentini intends to operate by focusing on the use of effective means of communication on the consumer, to help consolidate their perception of being citizens and at the same time privileged users of a museum of widespread values and traditions enclosed in food such as Europe, of which the PDO mark is its emblem and seal. The enhancement actions of the PDO productions of Piacenza will be designed in such a way as to involve an increasingly vast and diversified public and will follow a highly dynamic and impactful planning, which will involve the three target countries, Italy, Germany and France, with different promotional and communication strategies because of the peculiarities of each territory and the market objectives of the action. This is an important project, also with reference to its economic value. We are talking about 1,182,108 euros, 70% of which is funded through community contributions and the remaining 30% supported by the Consortium. Investments will be diversified in relation to the reference area: 699,032 euros will be allocated to promotional activities in Italy, 257,168 euros for those in Germany and 180,908 euros for those to be held in France. The execution of part of the three-year program, promoted by the Consorzio Salumi DOP Piacentini, will be the responsibility of the communication agency SP Studio S.r.l., contractor of the tender issued by the Consortium for the awarding of a part of the information and promotion campaign of the Project, which will carry out the activities of its competence in accordance with the aims, methods and results expected from the community policy. The main message, which coincides with the title of the “Europe, open air taste museum” campaign, will become a real brand. The Protected Designations of Origin will be promoted as custodians of the values in which civilizations are reflected (as are museums) and in this case the values to be protected and preserved are a territory, a tradition, a production method, guaranteed by the high standards European and usable Open air. The term eco-museum or diffuse museum indicates a territory characterized by traditional living environments, naturalistic and historical-artistic heritage particularly relevant and worthy of protection and enhancement. It will be an opportunity to discover and promote an area of particular interest by means of prepared routes, educational activities, research, promotion and enhancement. The primary objective will be to rediscover the territory of its own identity, creating more interactive learning environments that make use of the personal involvement of those who visit them. The project “EUROPE, OPEN AIR TASTE MUSEUM will then talk about the PDO and their territory on a thematic basis, enhancing their particular characteristic and distinctive aspects. The widespread museum project will develop enucleating and harmonizing the various cultural resources of the territory, such as museums, documentary memories, churches, delicatessens and restaurants where it is possible to taste the product, so that they represent different stages and moments but coherent of a common historical and gastronomic narration on what a PDO means. The protected designation of origin, better known by the acronym PDO, is therefore a trademark of legal protection of the denomination that is attributed by the European Union to foods whose peculiar qualitative characteristics depend essentially or exclusively on the territory in which they were produced. The geographical environment includes both natural factors and human factors which, combined together, make it possible to obtain an inimitable product outside a specific production area. The desire to communicate the role of the European Union will always be considered a priority in the objectives of identity and image, right from the definition of the claim. The project will aim to promote the quality image of PDO-branded products through the message “Europe, open air taste museum” declined with various messages associated with it to emphasize the intrinsic quality of European products and highlight the high-quality standards along the entire supply chain, from breeding to processing. A highly significant project, therefore, is a great opportunity for our territory to appear on the vast European scene, with the awareness of sharing a unique and highly valuable gastronomic heritage. Piacenza, 20 March 2019
Consorzio di Tutela Salumi DOP Piacentini
Via Tirotti, 17 - 29122 Piacenza, Italy
Tel:
+39 0523 591260
Email:
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